We've kicked off the festive season in truly Provocative style with the release of our 2024 Christmas Campaign. Directed by Greg Williams in collaboration with Creative Director Sarah Shotton, it stars model, writer, and podcaster Abbey Clancy, and her husband, footballing legend, Peter Crouch. Scored by composer Daniel Pemberton, the festive short film also stars stage, screen and AP favourite Jaime Winstone.
Shot in London, the campaign is a playful anniversary-inspired update of the brand’s iconic 2015 “Love Me Tender” film (also directed by Greg Williams), with a cast and crew full of our long-term friends & collaborators.
Featuring stunning lingerie from the Forever Collection, the film draws on our London-cool DNA, trademark wit, and enviable star wattage, celebrating everything that has made Agent Provocateur a must-have for lingerie lovers for the past three decades.
Click below to watch the full AP Christmas 2024 Campaign on Youtube.
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