Broadcaster, presenter and entrepreneur Maya Jama brings the bold and unapologetic spirit of Agent Provocateur to life as the face of our 2026 Swim campaign.

Shot in sun-drenched Ibiza by Claire Rothstein under the creative direction of Sarah Shotton with styling by Rhea Francois, the vibrant campaign channels effortless glamour, escapism and unabashed joy.

“Agent Provocateur has always been such an iconic brand to me, so shooting the Swim 2026 campaign felt really special. We shot in Ibiza which is one of my favourite places, and the whole energy of the campaign felt fun, sexy and empowering,” says Maya Jama.

Set against the backdrop of lush Mediterranean gardens, our icon takes centre stage in sleek swimsuits, striking prints and shimmering bikinis.

"For us, Maya is the ultimate summer girl and shooting this campaign with her was an absolute dream,” says Creative Director Sarah Shotton. “A sprawling Ibizan villa, lots of sunshine and the most incredible leading woman… Agent Provocateur Summer has truly arrived.”

AP Swim 2026 is a celebration of confidence, freedom and the magic of summer.