Paris Hilton poses on a couch, wearing the black Halley lingerie set and black Lovella gloves.

Paris Hilton, 'The Provocateur'
To kick off our thirtieth anniversary year, we did something extra special: global icon, mother, businesswoman, activist, DJ and actor Paris Hilton starred as The Provocateur.

Conceptualised by our creative director Sarah Shotton and shot in LA by Greg Williams, this is a Hollywood love story between an iconic woman and an iconic brand.

With thanks to Paris Hilton, Greg Williams, and Karen Langley. Click below to watch 'The Provocateur' on Youtube.