Betty Sue: Agent Provocateur's AW10 Campaign Featuring Kirsty Hume. The two minute glimpse into this erotically charged, cinematic world is the creation of Johan Renck for RSA Films. With his compassionate understanding of luxury in a contemporary world, Renck injects humour and sexuality into the campaign video, stating: 'I enjoy knickers. They are a glorious garment. We all do the most we can to be as close to knickers as possible.'