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Agent Provocateur Madrid boutique opening party
Agent Provocateur celebrated the newly opened boutique in Madrid, Spain. Guests enjoyed music by Pandora’s Jukebox, a live performance by Christina Rosenvinge and glamorous models being showcased in the infinity mirror installations.
Agent Provocateur opens boutique in Holt Renfrew, Vancouver
To celebrate the newly opened boutique in Holt Renfrew, Vancouver, Agent Provocateur invited customers on Saturday 31st March to an afternoon of drinks, canapés and glamorous models showcasing the Spring Summer 2012 collection.
Agent Provocateur opens boutique in Madrid
Situated on the exclusive shopping street of Claudio Coello, the boutique offers all of the Agent Provocateur collections including the main collection, Classics, Bridal, Swimwear, Soiree, hosiery, accessories and beauty.
Agent Provocateur opens in Rome at Gente
Agent Provocateur are proud to announce the opening of their latest boutique at Gente in Rome, Italy.
Agent Provocateur opens second Miami boutique in Coral Gables
With more than fifty boutiques worldwide, currently including eleven in the United States, Agent Provocateur opened its latest US store in Coral Gables, Miami in early December 2011.
The store offers all of the Agent Provocateur collections including the main lingerie line, Classics, bridal, swim, hosiery, accessories and the fragrance and body products. The Village of Merrick Park is also home to Burberry, Jimmy Choo, Gucci, Carolina Herrera among others.
Valentine's Live Windows
How did we celebrate Valentine's Day at Agent Provocateur? With models in underwear of course! Lingerie-clad ladies showed off the spring range in the windows of our Mercer Street, Chicago, Boston, Las Vegas, Madison Avenue, San Francisco, Broadwick Street and Berlin stores over Valentine's Day weekend. Feeling inspired to put on a show of your own?
Shop the spring collection now
Agyness Deyn wears Agent Provocateur in her first film
Another day, another megastar snapped in Agent Provocateur. Promo shots have been released from model-turned-actress Agyness Deyn's first movie Pusher. Deyn plays a stripper in the film, from Drive director, Nicolas Winding Refn, which will be in cinemas from May. We can't wait to see her in action.
Shop Lingerie
Christmas robot at Selfridges London
During December, our Christmas robot landed its' own window at Selfridges London. To celebrate we designed a limited edition exclusive Constance set.
Limited edition Sky+ boxes
To celebrate 10 years of Sky+ in Britain, this Christmas Sky is launching ten limited-edition 1TB Sky+HD boxes exclusively designed by some of Britain's most high profile fashion. Agent Provocateur has been chosen to be one alongside Matthew Williamson, Richard Nicholl, Roksanda Illincic, Celia Birtwell and Solange Azagury- Partridge. Available from November 2011 via www.sky.com/designerboxes
Vogue Fashion's Night Out 2011
Last night we celebrated Vogue Fashion's Night Out and the launch of our new campaign in all boutiques. Broadwick Street, London had music provided by Pandora's Jukebox and Perrier Jouet champagne. Our Madison Avenue boutique hosted a party with Belvedere Vodka cocktails and Bentley cars providing transport for the models to arrive in style.
New York 
London (Photographer: Marco Mega, Model: Katya Z @ Profile Models Management)
London (Photographer: Marco Mega, Model: Katya Z @ Profile Models Management) 
Playboy
Sarah Shotton has been chosen by Playboy to be a member of the Playboy Commission, and to celebrate the launch of their iPad app, have asked her to choose her Top 5 favourite Playboy articles.
Read the full article here
Beyoncé
Beyoncé wears Penelope basque and AP stockings in her video for the new single 'The Best Thing I Never Had'.
Britney
Britney Spears wears Fifi red slip in her latest official promo image.
Love Ball
A model wears Agent Provocateur on the runway at a charity fashion show at The White Fairy Tale Love Ball hosted by Valentino Garavani and Natalia Vodianova in aid of the Naked Heart Foundation at the Chateau de Wideville on July 6, 2011 in Paris, France.
English National Ballet Summer Party
We have been commissioned to design a tutu for this Year's English National Ballet Summer Party at The Orangery, Kensington Palace, London. The event is a fundraising party open to all and will feature fabulous fashion, alongside breathtaking ballet. Take a look at the preview video here.
Madison Avenue boutique opening video
New Milan Boutique
We have launched our new boutique in La Rinascente, Milan. Introducing exclusively our couture collection Soiree, the boutique will also house our main fashion, Classics, bridal and beauty collections. Visit us from Saturday 26th March, at the Lingerie Department on the 5th floor.
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Rodeo Drive boutique launch cocktail partyAgent Provocateur hosted a cocktail party to launch their new boutique on Rodeo Drive on Thursday February 17th 2011. Music was provided by Pandora's Jukebox and guests included Kirsty Hume, Donovan Leitch, Debi Mazar, Estella Warren, Julie Newmar, Lady Victoria Hervey, Mallika Sherawat and Alessandra and Daniella Garcia-Lorido, among others. |
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Madison Avenue boutique launch cocktail partyCheck out the pictures of our amazing Madison Avenue store opening party. Beautiful Josephine de La Baume co-hosted the event with music provided by Jefferson Hack and Pandora's Jukebox. Dancers in the windows stopped traffic. |
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Our exquisite new Madison Avenue boutiqueAfter a very successful opening, here are some images of the new boutique. The stunning two-floor store features double-height windows, mirror-panelled walls, sumptuous dressing rooms and a hosiery library. |
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Valentine's Day International Live WindowsOn Friday 11th and Saturday 12th February visitors to our Broadwick Street - London, Mercer Street - New York, Chicago, San Francisco, Las Vegas and Stockholm boutiques were treated to a glamorous live window showcase. Stunning models wore the red hot Fifi set as they playfully posed for the camera in our photobooth-themed window display. |
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Watching Josephine
Today we launched our Spring Summer 2011 campaign in Grazia Magazine.
‘Watching Josephine' our Spring Summer 2011 campaign is a highly–charged, voyeuristic experience featuring Josephine de La Baume enjoying a private movie star moment. Josephine de La Baume is the embodiment of Agent Provocateur spirit – confident, empowered, smart and utterly aware of the power of her allure.
The short film sees a second season of collaboration between Agent Provocateur and RSA Films, and pulls the context of the campaign back to real life. Creative Director, Sarah Shotton, says of the collaboration: “Johan Renck takes a collection and an idea, and combines the two in an explosion of sexuality, playfulness and sense of humour. Renck translates our desires into a campaign that shows our lingerie in a fantasy of real life. Josephine de La Baume is the ultimate Agent Provocateur woman: witty, gorgeous and confident. She is a natural femme fatale, a quality which effortlessly translates on screen.”
Check out the video in full here.
Christmas Live Windows
Check out our Live Windows from NY and Chicago. We definitely prefer hot knickers to cold hands, what about you?
Enjoy Champagne Thursdays with Agent Provocateur
It may be cold outside but you'll be sure to raise temperatures with our seductive ranges and most playful products. Come and enjoy a glass of champagne in our stores* every Thursday evening until 16th December. Find your nearest store now
*Participating stores: Copenhagen, Stockholm, Munich, Marbella, all UK and US stores, Selfridges UK, excluding all other concessions
All I want for Christmas...
Let our Creative Director Sarah Shotton guide you through her favourite festive treats in this exclusive video.
Timeless Seduction
Our Creative Director shows us her favourite Classics - frilly Fifi is flirtatious and delicate, while black lace Cendrillon is provocative and pretty.
A Perfect Fit
Our Creative Director reveals how Agent Provocateur underwear sculpts and seduces on every figure in our exclusive video.
Sarah Shotton presents her favourites
Watch the video of Agent Provocateur's Creative Director, Sarah Shotton where she picks her favourite items from the Autumn Winter Collection.
An evening with our Creative Director at Selfridges
To celebrate our exclusive re-designed area and new location within Selfridges London, we invited our customers to meet Sarah Shotton, Creative Director and discover her inspirations behind our Autumn Winter 2010 collection during a live presentation.
Vogue Fashion's Night Out Celebrations
Agent Provocateur celebrated Vogue Fashion's Night Out with a night of glamour and sexiness recreating the world of the Betty Sue campaign in London's Broadwick Street and New York's Mercer Street boutiques.
