Spring Summer 2012

This season, the Agent Provocateur design team fell for the soft-focus sensuality of the Seventies. We looked to the images of David Hamilton and watched hours of softly glowing scenes from erotic films, such as Emmanuelle and The Story of O for inspiration.

The spring summer ad campaign stars French actress Mylène Jampanoï wearing Daena, a rose print silk chiffon range. Watch Mylène in the first of our campaign films 'The Initiate' just here to the right. If you'd like to see more shots from the campaign, follow the link below - or you can see pictures of the full spring collection by scrolling down the page.