During December, our Christmas robot landed its own window at Selfridges London. To celebrate we designed a limited edition exclusive Constance set.

To celebrate 10 years of Sky+ in Britain, this Christmas Sky is launching ten limited-edition 1TB Sky+HD boxes exclusively designed by some of Britains most high profile fashion. Agent Provocateur has been chosen to be one alongside Matthew Williamson, Richard Nicholl, Roksanda Illincic, Celia Birtwell and Solange Azagury- Partridge. Available from November 2011 via
www.sky.com/designerboxes
Last night we celebrated Vogue Fashion's Night Out and the launch of our new campaign in all boutiques. Broadwick Street, London had music provided by Pandoras Jukebox and Perrier Jouet champagne. Our Madison Avenue boutique hosted a party with Belvedere Vodka cocktails and Bentley cars providing transport for the models to arrive in style.
New York 
London (Photographer: Marco Mega, Model: Katya Z @ Profile Models Management)
London (Photographer: Marco Mega, Model: Katya Z @ Profile Models Management) 
Sarah Shotton has been chosen by Playboy to be a member of the Playboy Commission, and to celebrate the launch of their iPad app, have asked her to choose her Top 5 favourite Playboy articles.
Read the full article here
Beyoncé wears Penelope basque and AP stockings in her video for the new single 'The Best Thing I Never Had'.



Britney Spears wears Fifi red slip in her latest official promo image.

A model wears Agent Provocateur on the runway at a charity fashion show at The White Fairy Tale Love Ball hosted by Valentino Garavani and Natalia Vodianova in aid of the Naked Heart Foundation at the Chateau de Wideville on July 6, 2011 in Paris, France.
We have been commissioned to design a tutu for this Years English National Ballet Summer Party at The Orangery, Kensington Palace, London. The event is a fundraising party open to all and will feature fabulous fashion, alongside breathtaking ballet. Take a look at the preview video here.
We have launched our new boutique in La Rinascente, Milan. Introducing exclusively our couture collection Soiree, the boutique will also house our main fashion, Classics, bridal and beauty collections. Visit us from Saturday 26th March, at the Lingerie Department on the 5th floor.
Store Details
![]() |
|
Rodeo Drive boutique launch cocktail partyAgent Provocateur hosted a cocktail party to launch their new boutique on Rodeo Drive on Thursday February 17th 2011. Music was provided by Pandora's Jukebox and guests included Kirsty Hume, Donovan Leitch, Debi Mazar, Estella Warren, Julie Newmar, Lady Victoria Hervey, Mallika Sherawat and Alessandra and Daniella Garcia-Lorido, among others. |
|
|
|
|
|
![]() |
|
|
|
|
|
|
|
![]() |
||
Madison Avenue boutique launch cocktail partyCheck out the pictures of our amazing Madison Avenue store opening party. Beautiful Josephine de La Baume co-hosted the event with music provided by Jefferson Hack and Pandora's Jukebox. Dancers in the windows stopped traffic. |
||
![]() |
||
![]() |
![]() |
|
![]() |
||
![]() |
![]() |
|
![]() |
||
![]() |
![]() |
|
![]() |
||
Our exquisite new Madison Avenue boutiqueAfter a very successful opening, here are some images of the new boutique. The stunning two-floor store features double-height windows, mirror-panelled walls, sumptuous dressing rooms and a hosiery library. |
||
![]() |
![]() |
|
![]() |
||
![]() |
![]() |
|
![]() |
||
![]() |
![]() |
|
Valentine's Day International Live WindowsOn Friday 11th and Saturday 12th February visitors to our Broadwick Street - London, Mercer Street - New York, Chicago, San Francisco, Las Vegas and Stockholm boutiques were treated to a glamorous live window showcase. Stunning models wore the red hot Fifi set as they playfully posed for the camera in our photobooth-themed window display. |
||
San Francisco |
London |
|
![]() Las Vegas |
||
Today we launched our Spring Summer 2011 campaign in Grazia Magazine.
Watching Josephine our Spring Summer 2011 campaign is a highlycharged, voyeuristic experience featuring Josephine de La Baume enjoying a private movie star moment. Josephine de La Baume is the embodiment of Agent Provocateur spirit confident, empowered, smart and utterly aware of the power of her allure.
The short film sees a second season of collaboration between Agent Provocateur and RSA Films, and pulls the context of the campaign back to real life. Creative Director, Sarah Shotton, says of the collaboration: Johan Renck takes a collection and an idea, and combines the two in an explosion of sexuality, playfulness and sense of humour. Renck translates our desires into a campaign that shows our lingerie in a fantasy of real life. Josephine de La Baume is the ultimate Agent Provocateur woman: witty, gorgeous and confident. She is a natural femme fatale, a quality which effortlessly translates on screen.
Check out the video in full here.
Check out our Live Windows from NY and Chicago. We definitely prefer hot knickers to cold hands, what about you?
It may be cold outside but youll be sure to raise temperatures with our seductive ranges and most playful products. Come and enjoy a glass of champagne in our stores* every Thursday evening until 16th December. Find your nearest store now
*Participating stores: Copenhagen, Stockholm, Munich, Marbella, all UK and US stores, Selfridges UK, excluding all other concessions
Let our Creative Director Sarah Shotton guide you through her favourite festive treats in this exclusive video.
Our Creative Director shows us her favourite Classics - frilly Fifi is flirtatious and delicate, while black lace Cendrillon is provocative and pretty.
Our Creative Director reveals how Agent Provocateur underwear sculpts and seduces on every figure in our exclusive video.
Watch the video of Agent Provocateurs Creative Director, Sarah Shotton where she picks her favourite items from the Autumn Winter Collection.

To celebrate our exclusive re-designed area and new location within Selfridges London, we invited our customers to meet Sarah Shotton, Creative Director and discover her inspirations behind our Autumn Winter 2010 collection during a live presentation.
Agent Provocateur celebrated Vogue Fashions Night Out with a night of glamour and sexiness recreating the world of the Betty Sue campaign in Londons Broadwick Street and New Yorks Mercer Street boutiques.