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Sarah grew up in County Durham, in the North East of England and then studied fashion at Central Saint Martins College, London. She began work as an apprentice at Agent Provocateur in 1999 and was appointed Creative Director of Agent Provocateur in March 2010. With over a decade of experience within the company, she has been involved in many aspects of the business and has been integral in maintaining and evolving the brand image and philosophy. Her past of working on the shop floor in the Soho boutique has meant that she has gained a great understanding of the AP woman and her needs. Sarah has also created many iconic, ingenious windows and has developed individual store concepts with each store having its own personality.
Sarah likes to technically challenge the boundaries of lingerie by using laces and fabrics in non-traditional ways to create dramatic shapes for maximum impact. She celebrates the female form; every new shape is developed to flatter, entice and empower women.
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