Behind The Campaign

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A closeup shot of Juno Temple

Behind the Campaign

Santa is coming. Discover two sides to our very sexy story with British actress Juno Temple, the star of our Holiday 2016 campaign ‘Naughty or Nice’.

Juno perfectly embodies the innocent and coquettish Agent Provocateur girl in our bestselling Essie body from our Autumn Winter 2016 collection, but there’s a fine line between bad and good as she reveals her dark side and dresses for sin in the Davinah range, oozing confidence and a knowing personality. Featuring key styles from our Autumn Winter 2016 collection, glitzy Sparkle range is perfect for the party season –and rubberised lace Deziree corset enraptures audiences after hours.

Juno perfectly embodies the innocent and coquettish Agent Provocateur girl in our bestselling Essie body from our Autumn Winter 2016 collection, but there’s a fine line between bad and good as she reveals her dark side and dresses for sin in the Davinah range, oozing confidence and a knowing personality. Featuring key styles from our Autumn Winter 2016 collection, glitzy Sparkle range is perfect for the party season –and rubberised lace Deziree corset enraptures audiences after hours.

Which side will you chose? The first of its kind, our campaign video allows you to alternate through Juno’s naughty and nice side by tapping the screen on mobile or pressing the ‘N’ button on your keyboard. This surreal, wild and ever so fun film combines the visionary aesthetic of timeless storytelling with the future of technology.

The story continues into our Boutiques – with each 120 boutiques embracing their naughty or nice sides. Also offering complimentary bespoke illustrated gift wrapping service and limited edition lenticular cards, featuring 3 designs with a naughty illustration on one angle and a nice illustration from the other. Can’t make it to a store? You also have the opportunity online in the form of a digital card.

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