The Spring Summer 2012 campaign stars French actress Mylène Jampanoï wearing Daena, a rose print silk chiffon range. This season the Agent Provocateur design team fell for the soft-focus sensuality of the girls of the Seventies: we looked to the images of David Hamilton and watched hours of softly glowing scenes from gently erotic films such as Emmanuelle or The Story of O. We looked back to a time when women were just beginning to explore the power of their own sexuality and yet it was still ok to supplicate.

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