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Stars of Instagram

Welcome the New Superstars of Instagram

You may have noticed by now that Agent Provocateur makes the sexiest swimwear on earth. What started as a silent ripple on the beaches of St. Tropez or Ibiza has now become a tidal wave of sex appeal that can be felt as far away as Uruguay, Bermuda and Hong Kong. Scorch waves across the world. Every day my Instagram feed is packed out with babes in bikinis – the Mazzy, the Shelby, the Lyssandra – hashtagging their #AgentProvocateur with pride. Girls who normally reserve their AP’s for behind closed doors are getting it all out for the social sphere. And strangely enough, no one is complaining.


At this time of year the glossy magazines are packed with sun-soaked editorials dedicated to telling you how to get ‘holiday ready’. Two months to go: ditch the carbs. One month to go: hit the green juice. Two weeks to go: exfoliate like your life depends on it. One week to go: pedicure, manicure, spray tan, Botox, implants, etcetera.

Personally I prefer to count UP to my holiday. Here’s how…


Spring Summer 2014 – Behind Closed Doors

Behind Closed Doors” Spring Summer sees the false Utopian world, synonymous with the suburban housewife of the 1950s, brought to life by globally renowned photographer Miles Aldridge. The distorted perfection of the Stepford Wife is the inspiration behind the Agent Provocateur Spring Summer Campaign.


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