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AP WORLD

SS15: The Thrill of the Chase

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‘Life makes detectives of all of us. There’s something at the end of the trail that we’re all looking for.’ – David Lynch

About this time a year ago, I started to notice that Sarah Shotton’s desk at APHQ was becoming increasingly stacked high with grotty old paperback books, so much so that the flame-red hair of our creative director could barely be glimpsed from behind them.

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The Do’s and Don’ts of an AP Halloween

Halloween wasn’t always about cute pumpkin babies and highly flammable policewomen you know. Its origins are far darker. The festival began in Ireland, where it was known as Samhain, and it was believed that on the night of October 31st the worlds of the living and the dead overlapped, and the deceased would come back to life and cause havoc. It was a night of mischief and trickery, and people would dress up as the dead to scare the living daylights out of anyone who didn’t comply with the code of fear. Exactly the kind of party an AP girl would get a gilt-edged invite to.

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Miss AP’s Erotic Encounter Awards

Miss AP’s Erotic Encounter Awards

It’s not as though I’m exactly wanton, but I am what you might call libidinous, and truth be told I have had a generous share of dangerous liaisons in my time. Lovers and flings, trysts and encounters, even one or two one-night-stands – it all adds up to a rather colourful and glittering repertoire.

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Falling for Fatale

Today marks the launch of our brand new fragrance! Say HELLO to Fatale.
Inspired by the infamous sirens that graced the glamorous Hollywood age, the latest fragrance in the AP repertoire is a voluptuous concoction of addictive florals – heavenly gardenia, smoky patchouli and violet scented Orris. Epitomised by the woman it represents; luxurious, enigmatic and seductive. She is liquid desire – a potent weapon of seduction

Shop Fatale HERE

Find your nearest boutique HERE

Now here are Miss AP’s 5 Femmes Fatales to inspire a little lingerie role-play…

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Miss AP – The Beginner’s Guide to Throwing Shapes

Last weekend while browsing in my local junk shop I came across a mint condition vinyl copy of Saga’s 1989 album ‘The Beginner’s Guide to Throwing Shapes’. It was a little before my time and if I’m honest it’s not entirely my bag (bit heavy on the electric guitar for my tastes), but it really made me think that the track list is a perfect lesson in how to approach your underwear.

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