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SS15: The Thrill of the Chase


‘Life makes detectives of all of us. There’s something at the end of the trail that we’re all looking for.’ – David Lynch

About this time a year ago, I started to notice that Sarah Shotton’s desk at APHQ was becoming increasingly stacked high with grotty old paperback books, so much so that the flame-red hair of our creative director could barely be glimpsed from behind them.



The Love Story behind Wanted Badly

It was a cloak and dagger tale of enchantment and entrapment. True love lost in translation through dangerous liaisons, secrets and lies. How did the world’s greatest artist become the worlds most wanted? A crime of passion, of course. He should have told her. She never knew.


Miss AP’s Gent’s Guide

Good Evening, Gentlemen. Christmas is coming. Your mission, should you choose to accept it, is to lavish your target with lingerie of the very highest level of luxury.


Stars of Instagram

Welcome the New Superstars of Instagram

You may have noticed by now that Agent Provocateur makes the sexiest swimwear on earth. What started as a silent ripple on the beaches of St. Tropez or Ibiza has now become a tidal wave of sex appeal that can be felt as far away as Uruguay, Bermuda and Hong Kong. Scorch waves across the world. Every day my Instagram feed is packed out with babes in bikinis – the Mazzy, the Shelby, the Lyssandra – hashtagging their #AgentProvocateur with pride. Girls who normally reserve their AP’s for behind closed doors are getting it all out for the social sphere. And strangely enough, no one is complaining.


The Do’s and Don’ts of an AP Halloween

Halloween wasn’t always about cute pumpkin babies and highly flammable policewomen you know. Its origins are far darker. The festival began in Ireland, where it was known as Samhain, and it was believed that on the night of October 31st the worlds of the living and the dead overlapped, and the deceased would come back to life and cause havoc. It was a night of mischief and trickery, and people would dress up as the dead to scare the living daylights out of anyone who didn’t comply with the code of fear. Exactly the kind of party an AP girl would get a gilt-edged invite to.


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