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International Women's Day

Agent Provocateur Celebrates International Women’s Day

This year on March 8, I will be celebrating International Women’s Day, as I do every year. It’s a festivity that Agent Provocateur holds dear because we, as a brand, fly the flag for women of power, confidence and with control over their own destinies – even if it is only in our own small silky way.



Crimes of Passion

Crimes of Passion

One time I did a kick-and-run on my Argentinean boyfriend in the middle of Chinatown in San Francisco. We were having a screaming match as was so often the case (passions run high when you’re dating a Latin-American) and in a fit of blind rage I kicked him full-force on the behind. It took me a moment to realise what I had done and in an instant my hot blood had run cold with shame. I legged it. I ran through Chinatown, sending flying several bent-double grannies on the way, and I continued running until I reached North Beach by which time my heart was fit to burst. Needless to say, he didn’t follow me.

This, ladies and gentleman, is what we call a crime of passion.


SS15: The Thrill of the Chase


‘Life makes detectives of all of us. There’s something at the end of the trail that we’re all looking for.’ – David Lynch

About this time a year ago, I started to notice that Sarah Shotton’s desk at APHQ was becoming increasingly stacked high with grotty old paperback books, so much so that the flame-red hair of our creative director could barely be glimpsed from behind them.


Miss AP’s Gent’s Guide

Good Evening, Gentlemen. Christmas is coming. Your mission, should you choose to accept it, is to lavish your target with lingerie of the very highest level of luxury.


Stars of Instagram

Welcome the New Superstars of Instagram

You may have noticed by now that Agent Provocateur makes the sexiest swimwear on earth. What started as a silent ripple on the beaches of St. Tropez or Ibiza has now become a tidal wave of sex appeal that can be felt as far away as Uruguay, Bermuda and Hong Kong. Scorch waves across the world. Every day my Instagram feed is packed out with babes in bikinis – the Mazzy, the Shelby, the Lyssandra – hashtagging their #AgentProvocateur with pride. Girls who normally reserve their AP’s for behind closed doors are getting it all out for the social sphere. And strangely enough, no one is complaining.


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