Sarah’s Super Women
March 8th marks International Women’s Day. In celebration of the inspirational women of this world, we asked our Creative Director and part time super woman, Sarah Shotton, which women have inspired both her life and career
Sarah began work as an apprentice at Agent Provocateur in 1999, under the founders Joe Corre and Serena Rees. With over a decade of experience within the company, she has been involved in many aspects of the business and been integral in maintaining and evolving the brand image and philosophy. Whilst working on the shop floor in the Soho boutique, she gained a great understanding of the AP woman and her needs She has also created many iconic, ingenious windows and has developed individual store concepts with each store having its own personality.
Sarah likes to technically challenge the boundaries of lingerie by using laces and fabrics in non-traditional ways to create dramatic shapes for maximum impact. She celebrates the female form; every new shape is developed to flatter, entice and empower women.
Throughout the years, Sarah has developed numerous collections ranging from signature AP to iconic such as the sensual Fifi, sexy Cendrillon, and the dramatic Nikita with its naughty ouvert. Her belief that bigger girls should be able to wear sexy underwear has seen Agent Provocateur grow their size ranges extensively. Sarah’s personality shines through her collections, which are seductive and luxurious with a hint of naughtiness.
Which women inspire you on a daily basis?
Being surrounded by so many different characters at AP HQ is very inspiring but for me diving into the world of fantasy through film is the most inspiring. Sharon Stone, Kim Basingner and Laura Palmer are always key ladies who inspire me through the design process.
Who has been the most influential female role model in your life?
As the creative director it would be hard to pin point one woman but Elizabeth Taylor in the many stages of her life has always been a key influencer.
Who has been the biggest influence on your career?
My Mum, if it wasn’t for her I wouldn’t be doing what I do today. She is an artist and was a great inspiration to be around when growing up. She helped me grow creatively and encouraged me to always push for the best.
Which AP girls (campaign) have inspired you the most?
I couldn’t say as the process of choosing a woman for the campaign is always such a tough one and the chosen one is always in line with what the brand stands for. I can say that they always need to have a great personality, be super confident and of course a little naughty.