Spring Summer 2014 – Behind Closed Doors
“Behind Closed Doors” Spring Summer sees the false Utopian world, synonymous with the suburban housewife of the 1950s, brought to life by globally renowned photographer Miles Aldridge. The distorted perfection of the Stepford Wife is the inspiration behind the Agent Provocateur Spring Summer Campaign.
Creative Director Sarah Shotton describes the inspiration, “The Campaign embodies my inspiration for Spring Summer 2014, the pristine and glossy 1950′s Housewife. I was interested in the irony behind the idea of the ‘Perfect’ woman, unfazed by the everyday pressures of life. Our campaign girl has it all, she’s a lady in the street and a wild cat in the bedroom and the collection mirrors her pretty perfection. It is a fantasy of silk and lace in the modern day world.”
Photographer Miles Aldridge described the experience, “Shooting with Agent Provocateur was like a childhood dream come true where I drop by unannounced on a school friend to find his mother home hoovering the kitchen in just her lingerie. These sensations from early adolescence run through all my work like the pink sugar writing inside a piece of well sucked Brighton rock, except the endless word in my rock is woman, woman, woman, woman, woman.”
Shop the collection here.