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For those of you who aren’t interested in Cupid’s excuse for a holiday, there are plenty of other reasons to make yourself feel special this Valentine’s Day.


This year it’s all about you, give your lingerie drawer a little lift with our AP Essentials. Here are our top 5 tips to revamping your lingerie drawer…

1. Take no prisoners. It’s time to part ways with anything too small, large, faded, stretched, shapeless or ripped

2. Clear drawer = Clear mind. Re-organise and create space for your new pieces

3. Use draw dividers to give everything a place

4. Out with the old and in with the new. Invest in some classic lingerie, we love our Lacy set in white with its quarter cup bra and French Leavers lace detailing

5. Use lingerie bags to store, transport and wash your new lingerie


It’s your party so you can wear what you want to and this season we have a great selection of underwear that can be worn as outerwear. Here are our top 5 tips to successfully pulling off shape wear as statement wear…

1. It’s less about what you see and more about what you don’t see

2. Sheer fabrics and corsets are a match made in heaven and perfect if you want to give just a hint of what lies beneath

3. Embrace your inner Dita and try one of our Waspies, they look fabulous when paired with a pencil skirt and shirt

4. For when you want to feel less structured, opt for a body instead of a corset, they look great under practically anything

5. When you dare to bare, ensure you’ve thought about what is on show underneath. Team our Deborah skirt with a full brief

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